Our test of whether content is truly amazing is simple really.
Can we boil it down to five seconds and still make it work?
The content we make has to work across social and digital channels,
where short and sweet is the order of the day.
5 SECOND RULE
is our way of taking the essence of an idea and creating engaging,
relevant and dynamic content in all forms
— video, animation, GIFs, whatever
and then getting it in front of the right audiences,
using the right channel.
Content Commotion in a nutshell.