Collaboration isn’t just a buzzword. In the marketing agency world, there’s nothing more important than the synergy that blends approaches to create campaigns that not only work, but exceed expectations.
Whether it’s the initial ideation of campaigns that begin with brainstorming sessions or reimagining visual aspects together, the merging of minds and ways of working from different departments coming together produces concepts that challenge everything.
Looking for some tips on blending different sections of your marketing agency into one bunch of creative whizzes? Here’s how we do it…
The power of collaborative teams.
In most marketing agencies, different departments handle their own campaigns and clients. For example, at Brawl, ours include Animation, Design, Edit, Client Services, Production, Art Direction and Content.
Thinking about it, that’s a lot of different pieces of the puzzle that somehow need to fit together and make cohesive campaigns that push the boat out, right?
When collaboration is properly facilitated in marketing agency teams, it shows. Whether it’s through the final concept that the client sees, or the initial reach of ideas that are covered when a pitch lands, collaboration (or the lack of) is clear in every project.
Editors might suggest a design tweak that makes the final cut more engaging, while designers might envision an animation that enhances the overall storytelling. Our teams don’t just work together - they push each other, helping every idea evolve into its best form.
Throughout all of our projects, our collaboration is clear. Our editors are the storytellers - they take raw footage or material and craft a narrative that grabs attention and keeps the audience engaged. Talented designers create the layouts, typography, and aesthetics that give a project a unique look and feel. Our animators are the motion wizards. They bring static designs to life and give energy to ideas that need more than just static images. Every single one of these aspects merges together to create a broader narrative, better creative and unmatched concepts.
Collaboration as a competitive advantage.
The truth is, this isn’t something every agency does. Thoughts can get lost around tables, and not everyone feels confident enough to voice their take on projects. This is where a competitive advantage becomes clear – the agencies and teams that foster a collaborative environment are, more often than not, miles ahead of those that don’t.
When clients come across collaborative environments, they know they’re getting more than just a single creative service. They’re getting a cross-functional team that’s working cohesively to bring their vision to life. And that’s what makes the difference; clients are happier because they’re getting the best of every creative discipline, all seamlessly integrated into one final product.
Brawl’s breakdown.
At Brawl, collaboration is the glue that binds our creative process together. It’s what enables us to craft content that is innovative, impactful, and tailored to each client’s needs. Whether we’re working with industry giants like Audible, Bettcher Industries, or Johnson & Johnson MedTech, our collaborative approach is the driving force behind our success.
So, if you’re looking for a partner who understands that great ideas don’t happen in isolation, let’s chat.